Unleash Experience Management for Media and Entertainment


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Elevate the Human Experience


From interactive gaming, streaming and films, to publishing to sports and live entertainment, audience preferences are changing, and they expect you to deliver on them. Competition is also heightened as the industry battles to launch new digital services, develop premium subscription offerings, and transform operations to become direct-to-consumer brands. See how Deloitte Digital and Adobe can help you capitalize on the opportunities and deliver true customer experience, engagement, and retention with one HX (Human Experience) offering.


Why Experience Management

Companies must change the way they build, organize, and operate the customer experience and address the technical, data and organizational challenges that stand in the way.

Deloitte Digital’s Experience Management solution combines Deloitte proprietary assets, experience, and know-how with commercial platforms from key alliances like Adobe, to build and manage a winning customer engagement system.

Get complete ownership.

Own your data

Data is the foundation in building direct, personal relationships with your customers and must be a core competency. In short, customer data has economic value. Organizations that own and manage their Customer Data Platforms (CDPs) can securely unlock key insights on customer behavior and data trails and understand their customer’s preferences and how they want to be engaged.

Own your decisions

Use AI and machine learning to help automate and scale, identifying and predicting the best way and time to engage with each customer and deliver the right content at the right time. AI and ML need time to learn from data, so early adoption can translate to a competitive advantage.

Own the delivery

Deliver targeted, relevant messages to your customers and prospects. Own the delivery of coordinated cross-channel campaigns across customer touch points for personalized customer experiences in the moments that matter.

Own the customer journey

A 360-degree view of each customer is foundational for creating omni-channel customer experiences to drive connection, loyalty and ultimately growth. CDP assets include identity resolution, data ingestion, business intelligence, and integrations with upstream / downstream systems. The CDP assets work in conjunction with both Cloud native and software solutions.





Resources

Driving connection, loyalty, and growth —together

At Deloitte Digital, we help clients see what is possible, identify what’s valuable, and deliver it in a way no other professional services or creative agency can. Together with Adobe, the most recognized name in marketing technology, we are collaborating to deliver dynamic solutions that help you drive connection, loyalty, and growth with each interaction.

Learn more about Deloitte Digital and HX:

  • Deloitte Digital named a worldwide leader in Digital Customer Strategy & Experience Consulting based on breadth and depth of capabilities by ALM Intelligence.1
  • Deloitte named a leader by Gartner in CRM and Customer Experience Implementation Services, worldwide.2
  • Deloitte named a global leader in Digital Experience Agencies based on current offering and market presence by Forrester.3
  • Deloitte named a leader, ranked #1 by IDC in Digital Strategy Consulting, worldwide and in all regions.4
  • Adobe 2019 Global Digital Experience Partner of the Year
  • Adobe 2020 Americas Digital Experience Partner of the Year
  • Industry analysts have named Adobe a leader in over 23 categories, such as Web Content Management, Digital Marketing Analytics, Digital Commerce, Marketing Cloud Platforms, and more.5
  • Adobe Experience Platform, the industry’s first open and extensible platform that stitches data across the enterprise, enables brands to deliver impactful digital experiences in real-time.6
  • Adobe Experience Cloud provides an end-to-end Customer Experience Management (CXM) solution for experience creation, marketing, advertising, analytics, and commerce. It helps companies deliver consistent and compelling experiences across customer touch points and channels–all while accelerating business growth.7

Learn more about how Deloitte Digital and Adobe are elevating the human experience – together.

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See how we can help you transform into a customer-centric organization, designed around human needs and the moments that matter.

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To connect with the Deloitte Digital team directly, email:

Tim Shanley
Senior Business Development Consultant
tshanley@deloitte.com

1 ALM Intelligence; Digital Customer Strategy & Experience Consulting; ALM Intelligence estimates © 2017 ALM Media Properties, LLC. Reproduced under license
2 Patrick Sullivan, Ed Thompson, Brett Sparks Critical Capabilities for CRM and Customer Experience Implementation Services, Worldwide, Gartner, July 19, 2019
3 Forrester Research, Forrester WaveTM: Global Digital Experience Agencies, Q4 2019
4 IDC MarketScape for Digital Strategy and Agency Services 2017 Vendor Analysis – Worldwide, Americas, EMEA and Asia Pacific, Michael Versace.
5 Alexandra Bruell, Consulting Firms Make Inroads Into the Business of Ad Agencies, June 17, 2019
6 https://www.adobe.com/content/dam/acom/en/fast-facts/pdfs/fast-facts.pdf
7 ibid

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