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Elevate the Human Experience
From interactive gaming, streaming and films, to publishing to sports and live entertainment, audience preferences are changing, and they expect you to deliver on them. Competition is also heightened as the industry battles to launch new digital services, develop premium subscription offerings, and transform operations to become direct-to-consumer brands. See how Deloitte Digital and Adobe can help you capitalize on the opportunities and deliver true customer experience, engagement, and retention with one HX (Human Experience) offering.
Why Experience Management
Companies must change the way they build, organize, and operate the customer experience and address the technical, data and organizational challenges that stand in the way.
Deloitte Digital’s Experience Management solution combines Deloitte proprietary assets, experience, and know-how with commercial platforms from key alliances like Adobe, to build and manage a winning customer engagement system.
Get complete ownership.
Own your data
Data is the foundation in building direct, personal relationships with your customers and must be a core competency. In short, customer data has economic value. Organizations that own and manage their Customer Data Platforms (CDPs) can securely unlock key insights on customer behavior and data trails and understand their customer’s preferences and how they want to be engaged.
Own your decisions
Use AI and machine learning to help automate and scale, identifying and predicting the best way and time to engage with each customer and deliver the right content at the right time. AI and ML need time to learn from data, so early adoption can translate to a competitive advantage.
Own the delivery
Deliver targeted, relevant messages to your customers and prospects. Own the delivery of coordinated cross-channel campaigns across customer touch points for personalized customer experiences in the moments that matter.
Own the customer journey
A 360-degree view of each customer is foundational for creating omni-channel customer experiences to drive connection, loyalty and ultimately growth. CDP assets include identity resolution, data ingestion, business intelligence, and integrations with upstream / downstream systems. The CDP assets work in conjunction with both Cloud native and software solutions.
