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By 2025, it is predicted that 80% of B2B interactions will be managed online in the future (Gartner) and the need to stand out in. From lead generation and nurture, to conversion, commerce, and re-sell, CRM and marketing technology platforms need to be integrated to provide organizations with the most current and actionable data needed to drive personalized customer engagement. Deloitte Digital and Adobe can help tech organizations create relevant, personalized B2B customer experiences across channels that improve marketing effectiveness and ROI.
Companies must change the way they build, organize, and operate the customer experience and address the technical, data and organizational challenges that stand in the way.
Deloitte Digital’s Experience Management solution combines Deloitte proprietary assets, experience, and know-how with commercial platforms from key alliances like Adobe, to build and manage a winning customer engagement system.
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Scaling personalized, cross channel, customer- first experiences is at the core of the future of marketing. Deloitte Digital and Adobe offer the strategy, platforms, and implementation know-how needed to transform hi-tech B2B marketing organizations and operating models.
Enabling and optimizing technology solutions “as a service” models is key. Making this work requires ongoing engagement with key members and throughout the organization. Deloitte Digital has the strategy, implementation and solution know-how to transform your operating models and the power of the Adobe Experience Platform (AEP) to transform your data.
Creating dynamic, personalized virtual experiences and online transactions is critical to building customer loyalty. Organizations need to put customer engagement at the core of their digital strategies and build platforms and operating models around the customer experience.
Each customer’s journey is unique and the need to create – and scale -- personalized experiences has never been greater. To continue to meet and anticipate customer needs across each step of their journey, organizations will need to transform governance models and operating approaches and leverage existing technology capabilities with investments into new platforms.
At Deloitte Digital, we help clients see what is possible, identify what’s valuable, and deliver it in a way no other professional services or creative agency can. Together with Adobe, the most recognized name in marketing technology, we are collaborating to deliver dynamic solutions that help you drive connection, loyalty, and growth with each interaction.
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