Unleash Experience Management for Technology


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Data to Drive Your Business


By 2025, it is predicted that 80% of B2B interactions will be managed online in the future (Gartner) and the need to stand out in. From lead generation and nurture, to conversion, commerce, and re-sell, CRM and marketing technology platforms need to be integrated to provide organizations with the most current and actionable data needed to drive personalized customer engagement. Deloitte Digital and Adobe can help tech organizations create relevant, personalized B2B customer experiences across channels that improve marketing effectiveness and ROI.


Targeted and Personalized Experiences

Companies must change the way they build, organize, and operate the customer experience and address the technical, data and organizational challenges that stand in the way.

Deloitte Digital’s Experience Management solution combines Deloitte proprietary assets, experience, and know-how with commercial platforms from key alliances like Adobe, to build and manage a winning customer engagement system.

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Own your data

Scaling personalized, cross channel, customer- first experiences is at the core of the future of marketing. Deloitte Digital and Adobe offer the strategy, platforms, and implementation know-how needed to transform hi-tech B2B marketing organizations and operating models.

Own your models

Enabling and optimizing technology solutions “as a service” models is key. Making this work requires ongoing engagement with key members and throughout the organization. Deloitte Digital has the strategy, implementation and solution know-how to transform your operating models and the power of the Adobe Experience Platform (AEP) to transform your data.

Own your engagement

Creating dynamic, personalized virtual experiences and online transactions is critical to building customer loyalty. Organizations need to put customer engagement at the core of their digital strategies and build platforms and operating models around the customer experience.

Own the customer journey

Each customer’s journey is unique and the need to create – and scale -- personalized experiences has never been greater. To continue to meet and anticipate customer needs across each step of their journey, organizations will need to transform governance models and operating approaches and leverage existing technology capabilities with investments into new platforms.





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Driving connection, loyalty, and growth —together

At Deloitte Digital, we help clients see what is possible, identify what’s valuable, and deliver it in a way no other professional services or creative agency can. Together with Adobe, the most recognized name in marketing technology, we are collaborating to deliver dynamic solutions that help you drive connection, loyalty, and growth with each interaction.

Learn more about Deloitte Digital and HX:

  • Deloitte Digital named a worldwide leader in Digital Customer Strategy & Experience Consulting based on breadth and depth of capabilities by ALM Intelligence.1
  • Deloitte named a leader by Gartner in CRM and Customer Experience Implementation Services, worldwide.2
  • Deloitte named a global leader in Digital Experience Agencies based on current offering and market presence by Forrester.3
  • Deloitte named a leader, ranked #1 by IDC in Digital Strategy Consulting, worldwide and in all regions.4
  • Adobe 2019 Global Digital Experience Partner of the Year
  • Adobe 2020 Americas Digital Experience Partner of the Year
  • Industry analysts have named Adobe a leader in over 23 categories, such as Web Content Management, Digital Marketing Analytics, Digital Commerce, Marketing Cloud Platforms, and more.5
  • Adobe Experience Platform, the industry’s first open and extensible platform that stitches data across the enterprise, enables brands to deliver impactful digital experiences in real-time.6
  • Adobe Experience Cloud provides an end-to-end Customer Experience Management (CXM) solution for experience creation, marketing, advertising, analytics, and commerce. It helps companies deliver consistent and compelling experiences across customer touch points and channels–all while accelerating business growth.7

Learn more about how Deloitte Digital and Adobe are elevating the human experience – together.

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See how we can help you transform into a customer-centric organization, designed around human needs and the moments that matter.

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To connect with the Deloitte Digital team directly, email:

Katie Hammond
Senior Business Development Consultant
khammond@deloitte.com

1 ALM Intelligence; Digital Customer Strategy & Experience Consulting; ALM Intelligence estimates © 2017 ALM Media Properties, LLC. Reproduced under license
2 Patrick Sullivan, Ed Thompson, Brett Sparks Critical Capabilities for CRM and Customer Experience Implementation Services, Worldwide, Gartner, July 19, 2019
3 Forrester Research, Forrester WaveTM: Global Digital Experience Agencies, Q4 2019
4 IDC MarketScape for Digital Strategy and Agency Services 2017 Vendor Analysis – Worldwide, Americas, EMEA and Asia Pacific, Michael Versace.
5 Alexandra Bruell, Consulting Firms Make Inroads Into the Business of Ad Agencies, June 17, 2019
6 https://www.adobe.com/content/dam/acom/en/fast-facts/pdfs/fast-facts.pdf
7 ibid

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